Japanese Name

ふりふり (Furi Furi)

Inspired By

Inspired by the colorful packets of furikake (ふりかけ) found in kitchens, lunchboxes, and convenience stores across Japan. These handy seasonings are shaken over rice to add flavor, texture, and a burst of color, making even the simplest meal feel a little more exciting.

Energetic, encouraging, and impossible to keep still.

Furi Furi believes life is always better with a little extra flavor. Every shake is a celebration, and every meal is another chance to spread smiles. It loves cheering people on with a joyful "Shake, shake, shake!" before every bite.

• Kitchen tables
• Bento boxes
• School cafeterias
• Rice bowls everywhere